Sodateru Towels
Sodateru (育てる) in Japanese means to grow. This towel's name literally translates to "Towel that grows".
Sodateru is a luxury Japanese towel brand. The magic of these towels is that they get softer and fluffier with every wash, thanks to cutting-edge technology and Japanese manufacturing expertise.
This brand is manufactured by A-Z Corporation - a 45-person company in Japan that has specialized in making towels since 1965. The "Sodateru" line is one of their biggest hits, ranking in the top three towel brands in Japan.
But what's so special in a towel?
Most towels wear down with use. What began as a luxurious, fluffy towel slowly becomes something thinner, something stiffer... something that gets the job done, but is no longer the experience you used to get.
This is the expectation that Sodateru turns on its head.
Sodateru was specially engineered so that each thread in the towel grows in size after every wash. The more you use it, the fluffier your towel gets!
Where can I buy this?
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